Convert Visitors to Customers

Conversion Rate Optimization / Conversion Architecture

These terms (industry buzzwords!) boil down to one simple, but hard to achieve, idea – tailoring your website to your customers’ needs.  Seems obvious, but just take a look the websites for other businesses and ask a few simple questions. How long does it take to figure out what the site is about?  How long does it take to find what you’re looking for? If you have a question about the product, how long does it take to figure out how to contact someone and get an answer?

If the answer is more than 60 seconds, that site has a problem.  In many cases, users won’t even stay 30 seconds before hitting the back button and trying their luck somewhere else.  And, of the users that stay, current trends suggest less than 5% of them will become customers.

That’s where Gimme Systems comes in. By designing your marketing strategy and your site around the ease-of-use customers demand, you could see dramatic increases in your conversion rate.  In the simplest terms, good Conversion Architecture (or Conversion Rate Optimization) equals increased revenue!

To whom are you catering?

Not every business is lucky enough to fill a (wealthy!) niche in the marketplace.  Most businesses need to appeal to a wide cross-section of the buying population.  With so many diverse personalities and backgrounds to appeal to, no one site can make everyone equally happy.  But a smart, business savvy and easy-to-use web design can make the most of what everyone who visits your site is looking for – a solution to their problem or need.  While it’s important for your site to have a personality of it’s own, your design has to have a straightforward approach … something everyone can appreciate regardless of their demographic.

Should I be using Web 2.0? What is it, anyway?

Another industry buzzword – it simply refers to a change from what web sites were in the last century.  Originally, websites presented static information and were often not easy to navigate. Web2.0 was created simply to refer to what we’ve been talking about on this site: User-Friendly Design with accurate, up-to-the-minute information on your products and services.  (So, yes, your site should use ‘Web 2.0,’ but GimmeSystems.com won’t necessarily call it that.) Read more about Web design.

To get started on a user-centered design that will help convert your visitors to customers, contact us at (866) 289-7321 or Contact Us here.