Corporate Identity

Let the public’s assumptions work for you!

Of course, every business wants to be perceived as unique – everyone wants to stand out from the crowd of competitors.  But, try as you might, all of your potential customers will make snap judgments about your business BEFORE they decide to give you a try.  So, it’s important to create an image that invites the most positive assumptions.  The designers at Gimme Systems can help you navigate between an identity that’s too hum-drum and one that makes your potential customers want to know more about what your business does.

Consistency is key.

A good corporate identity is designed to be multi-purpose. It should look equally good on a business card, letterhead, your website and your product packaging.  Consistency speaks to both professionalism and reliability – two invaluable contributors to the reputation of any business.

Branding Tools can help you and your customers.

Any good design company will provide you with a guide that spells out how future printers, developers and designers should use your branding elements (logos, color palette, etc.). GimmeSystems.com recommends that you also make at least some of these elements available to the public. Why? You never know if a potential customer needs to present your services or products to their own company. Using your company’s brand in their presentation will help them look more professional to their chain of command. It’ll also be helpful to share your branding tools with websites or publications that may provide publicity for your site.  We’ll provide you with all of the necessary files (examples: TIFF or EPS file) you will ever need.

To get started on a user-centered design that will help convert your visitors to customers, contact us at (866) 289-7321 or Contact Us here.