E-Mail Marketing
Effective e-mail marketing can be a boon to your business, but done incorrectly, it can be a disaster. GimmesSystems.com will always advocate the best ways to comply with anti-SPAM practices while maximizing customer interest. Even as you build your list, we’ll continue to work with you to ensure both you and your website visitors benefit from your email marketing by converting them into customers. Simply the Best Marketing for the MoneyOnce you establish rapport with a customer, there is no better way to say top-of-mind with them than regular e-mails containing valuable information, coupons, discounts, industry news, etc. Like your Web site, the more you make your mailers about them and less about you, the more successful you will be at converting them into repeat business. There are many acceptable ways to build your mailing list:
There are also many "affiliate" programs that sell mailing lists by making your company an industry "partner" and including a checkbox on their signup to build the list they sell you. We avoid these services in favor of opt-in customer lists we build together. The industry is calling any unsolicited and unwanted e-mail spam. For our purposes, we are only interested in opt-in e-mail lists that are CAN-SPAM compliant. Stay SPAM-lessGimme Systems always steers its clients toward compliance with the FTC’s CAN-SPAM regulations. Even a minor mistake can put you on someone’s ‘SPAM list’ from which you may never be able to remove your business’ good name. Here are the primary CAN-SPAM rules put out by the FTC:
To get started on a user-centered design that will help convert your visitors to customers, contact us at (866) 289-7321 or Contact Us here.
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